I can work with you to figure out:
- who you’re writing for
- what they need to know
- and how to talk to them in a language that they know and love.
Whether you’re vying for the attention of your ideal customer, hoping to secure much-needed funding, improving your SEO, showcasing your services, or trying to change behaviour, words can be your greatest asset.
They can also let you down.
You need content and copy that knows its stuff, tells a story, and gets the job done.
The language doesn’t need to be writerly, or formal, in fact it can be quite ordinary.
But it needs to ring true with your audience, have impact, and make things happen.
Because, ultimately, words are all about connection aren’t they?
And people respond to – and buy from – people they connect with.
Speaking in a voice that feels good sounds simple – but when you’re busy it can be the hardest thing to get right.
Tone matters. Word choice matters.
Take some of the pressure off – let me find the words that work for you.